Bakeries Look to Diversification to Maintain Sales

As the cupcake trend tapers off, bakeries are working to provide a wider variety of goods to keep sales steady year round. Cupcakes tend to be seasonal, with sales peaking during spring, graduation and holidays, but slowing during other times, when other, complementary products can fill the gap. Special occasion cakes, muffins, and pies are among the new offerings once-cupcake-focused shops have added. The cupcake-only Crumbs is being reinvented as an all-around bake shop after being saved from bankruptcy last year.

Sales of cake in restaurants are on the decline, too, falling 2 percent in the 12 months ending October 2014, according to NPD Group. The drop follows a year of 1 percent growth during the same period in 2013, reports Omaha World-HeraldFull Story


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